Minute Verdict
$25 a month buys five brands on Metricool, and the annual tab puts the same five at $20 a month. Publishing is unlimited in name and capped by a fair use policy, analytics history is unlimited only from Starter, and the official MCP server works on the free account, which is rare among schedulers. Buy it if you manage several brands for clients and bill reports, look elsewhere if you publish on X, which costs $10 a month per connected account on top of any plan.
Best for: a freelance social manager or a two person agency running five to fifteen brands, who sends monthly reports and needs planning, analytics, competitor tracking and client dashboards in one subscription.
Not for: a solo creator with one brand posting a handful of times a month, or a team that publishes on X every day, since that network is billed separately.
From: $25/mo billed monthly, checked November 7, 2026
What Metricool does
Metricool is a social media management suite in one account per brand: a planner, an analytics dashboard, competitor tracking, ads reporting, a link in bio tool, an inbox and flows that answer comments and DMs. The network list covers Instagram, TikTok, YouTube, Threads, X, Twitch, Google Business Profile, Bluesky, Facebook, Pinterest and LinkedIn, and campaign data arrives from Meta Ads, Google Ads and TikTok Ads.
The company is not new to this: a blog analytics tool shipped in 2014 as Bloggerespacio, became Metricool in 2015 and joined team.blue in 2024. It claims more than 4 million users and presents itself as a partner of Google, Pinterest, Meta, LinkedIn and X.
Two things separate it from a plain scheduler. The first is reporting: PDF and PPT exports, campaign dashboards that group posts, branded report templates, a Data Studio connector on Advanced. The second is the MCP server. Metricool publishes an official one, in a public GitHub repository, that connects an account to Claude Code, Claude Desktop, Cursor, ChatGPT in Developer Mode, Mistral Le Chat, Make, n8n, Smithery and Gemini CLI. It exposes more than 20 tools, from get_best_time_to_post to post_schedule_post, so scheduling and reading analytics can happen inside a conversation instead of a dashboard.
If the job also includes cutting a long video into vertical clips, Klap covers that step and the two do not overlap.
On this page
What you get for the money
| Plan | Monthly | Annual tab | Brands at entry | The cap that matters |
|---|---|---|---|---|
| Free | $0 | $0 | 1 | 20 posts a month, 30 days of analytics |
| Starter | $25 | $20 | 5 | Unlimited posts under fair use, 100 competitors |
| Advanced | $67 | $53 | 15 | API, team roles, complete X analytics |
| Custom | On request | On request | Custom | White label, dedicated account manager |
Brands are the unit that moves the price, not seats. Starter is $25 a month for five brands, $45 for ten, and $20 and $36 on the annual tab. Advanced starts at $67 a month for fifteen brands, then $107 for 25 and $210 for 50, or $53, $85 and $159 on the annual tab. Twelve months on Starter at the annual rate for five brands comes to $240, and the top Advanced tier comes to $1,908, our arithmetic on the per month figures.
The gap between the two tabs is close to a fifth on the small tiers and reaches the 24 percent the tab promises on the 50 brand Advanced tier. Five brands cost $300 over a year on the monthly tab against $240 on the annual one: $60 saved, and a year of lock in.
Add-ons sit on top and they are where the bill drifts. X costs $10 a month per connected account, on every plan. Advanced Analytics starts at $12 a month on Starter and $36 on Advanced. Flows are billed $12 for 2,500 monthly executions, then $0.01 each, and the hashtag tracker is quoted at $25 a day.
Where it falls short
X is the first surprise. The network most brands publish on daily is in no plan: it is an add-on at $10 a month per connected account, and without it the X analytics stay reduced and the inbox ignores X messages. A team running three X accounts pays $30 a month on top of Starter.
AI credits are the second. Free carries 5 credits per brand a month, Starter 20 and Advanced 35, and a credit buys a generation or an alt text, not a batch. Any real use of the assistant means adding the Advanced Analytics add-on or buying credits in the Custom tier.
The free plan is described two ways. The about page still sells a free account with no limits, while the grid stops it at 20 posts a month and 30 days of analytics history, and the MCP documentation repeats those two caps. The caps are the operative version, and a brand posting daily hits the 20 post ceiling in under three weeks.
Reporting on the lower plans is throttled rather than removed: 3 campaign dashboards included, unlimited with the Advanced Analytics add-on, and 2 views and 5 versions on the AI report and competitor views. The Metricool API needs Advanced, so a Zapier or Make workflow costs $67 a month minimum, where the MCP server, official and documented, works from the free account.
Metricool alternatives
Three schedulers we can price on their own pages on November 7, 2026. None of them bundles competitor tracking and client reports the way Metricool does.
- Buffer at $5 a month per channel, or $60 per channel billed yearly with two months free, the one to pick for a single brand on a handful of channels: the tools directory.
- Blotato at $29 a month for 20 social accounts, the one for creators publishing the same content to many networks, with an API and MCP for agents: our Blotato review.
- Zernio free for two accounts, then $6 a month per account up to ten, the cheapest way to schedule across 16 channels with an API: our Zernio review.
Who it is for: Metricool
Metricool fits the person who bills social media work. Five brands on Starter at $25 a month, ten at $45, is the shape of a freelance or small agency portfolio, and the reporting layer turns that work into a deliverable: branded PDF and PPT exports, campaign dashboards, a Data Studio connector once you reach Advanced. The competitor tracking, 5 profiles on Free and 100 from Starter, is the part a plain scheduler leaves out.
It fits less well below that line. One brand, a few posts a week, no client report: the free plan covers it, and $25 for Starter buys 15 more AI credits and a history you will not read. Above 50 brands and several teams, Custom is a sales conversation rather than a price.
The MCP server changes the calculation for one profile: an operator who wants an agent to read best posting times and queue posts can start on the free account and connect Claude or Cursor without touching the API tier.
How we checked
This is a research review. We have not connected an account, published a post or run the MCP server, so there is no measured scheduling delay, no dashboard screenshot and no opinion on how the calendar feels in daily use. Every amount here was read on November 7, 2026 on the pricing grid in its two billing views, in US dollars, with the free plan, the brand tiers and the add-ons. The company history and the network list come from the about page, the MCP tool list from its documentation page, and the cancellation answer from the pricing FAQ, all on the same day. We did not test a checkout with X attached, and the annual totals are our multiplication of the monthly rate. Our how we test page covers what a paid month would add, starting with the fair use policy behind unlimited publishing.
What to do next
Create the free account first and put two real brands in it for a week. That answers the question no price table can: whether 20 posts a month is a ceiling you hit.
If you run five brands for clients and send reports, Starter monthly at $25 is the sane entry. The annual tab at $20 a month only makes sense once the workflow has stuck, because $240 up front buys a year of a tool you tested for a week. Budget the X add-on separately at $10 per account.
If automation is the goal, try the MCP server on the free account before paying for Advanced. The API tier and the agent route do not do the same job at the same price, and the cheaper one carries the documentation.
FAQ
How much does Metricool cost? Starter is $25 a month for five brands on the monthly tab, or $20 a month on the annual tab. Ten brands cost $45 monthly or $36 annual. Advanced is $67 a month for 15 brands, $107 for 25 and $210 for 50, or $53, $85 and $159 on the annual tab.
Is Metricool free? Yes, with caps: 1 brand, every network except LinkedIn and X, 20 posts a month, 5 competitor profiles, 30 days of analytics history and 5 AI credits per brand a month.
Is there a free trial of a paid plan? No time limited trial is advertised. The free account is the trial, it never expires, and a paid plan can be cancelled at any moment, with access kept until the end of the billing cycle.
What does the X add-on cost? $10 a month per connected account, on top of any plan including Advanced. Without it, X analytics stay reduced and the inbox does not answer X messages.
Which networks does Metricool cover? Instagram, TikTok, YouTube, Threads, X, Twitch, Google Business Profile, Bluesky, Facebook, Pinterest and LinkedIn, plus campaign data from Meta Ads, Google Ads and TikTok Ads.
Does Metricool have an API? Yes, the Metricool API ships with Advanced, alongside the Zapier and Make integrations. The MCP server is the cheaper route: it is official, documented and available on the free account, limited by the caps of the plan you hold.
Is Metricool legit? It has traded since 2015, joined team.blue in 2024, claims more than 4 million users and presents itself as a partner of Google, Pinterest, Meta, LinkedIn and X. Invoices are generated at payment and can be downloaded from the account settings.
Can I cancel at any time? Yes. Access runs to the end of the paid cycle, then the account falls back to the free plan. Upgrades apply immediately and the unused part of the previous plan is deducted, downgrades wait for the next cycle.
Sources
Sources
- https://metricool.com/pricing/ (checked November 7, 2026)
- https://metricool.com/about-us/ (checked November 7, 2026)
- https://metricool.com/metricool-mcp-claude/ (checked November 7, 2026)
- https://metricool.com/affiliate-program/ (checked November 7, 2026)
Update log
November 7, 2026: first publication, research review. Pricing grid read in its two billing views, in US dollars, with the brand tiers, the add-ons and the free plan caps. Company history, network list, MCP tool list and cancellation terms read the same day on the vendor site.
