The short version: Blotato is a publishing layer. You prepare a post, or your agent prepares it, and it goes out to several networks from one account. The interesting part is not the writing, it is the plumbing: one connection, one calendar, one place to see what went out.
That is also why the free tools matter less than they look. They are real, they work without an account, and they are built to show you the product rather than to do the work.
What Blotato does
Blotato presents two ways in. The first is its own application, where you write, schedule and publish. The second is an API and an MCP server, which lets an assistant drive the same account.
Nine networks are announced: X, LinkedIn, Facebook, Instagram, TikTok, YouTube, Threads, Bluesky and Pinterest. Alongside publishing, the site presents a calendar, source reuse, image and video generation, comments and direct messages. None of those operations was executed in our audit: no network was connected, no publication was sent.
What you get for the money
The plans are flat, which is rare in this market: you pay for accounts and credits, not per post.
| Plan | Price | AI credits | Accounts | Active contacts |
|---|---|---|---|---|
| Starter | $29/mo | 1,250/mo | 20 | 1,000/mo |
| Creator | $97/mo | 5,000/mo | 40 | 6,000/mo |
| Agency | $499/mo | 28,000/mo | 100 | 15,000/mo |
Credit packs are printed at $6 for 1,000 credits, and contacts are counted per social account, so the same person reached on two pages counts twice.
Two details come from the documentation rather than the pricing page, and both matter. Posts waiting in the queue are capped at 200, 1,000 or 3,000 depending on the plan, files at 400 MB or 1 GB, and scheduling reaches nine months ahead. A creator who batches a year of content will meet the queue limit before the account limit.
The trial is seven days, shows $0 today and then $29 a month, and includes 60 credits. It gives access to everything except the API.
On this page
Where it falls short
The honest summary is that the documentation contradicts the commercial pages in three places, and each one is a decision you would make differently depending on the answer.
The first is promotional credit. The pricing FAQ mentions an annual bonus of 5,000 credits and five skills, while the dedicated promo page says no code is active and lists seven free skills, with the named code expired since September 1, 2026. We publish no code here, and neither should you act on that bonus.
The second is the refund window: 14 days through support on the pricing page, 30 days after the trial on the signup screen. The third is what happens to credits when a subscription ends: the same documentation describes both immediate deletion and keeping them until the end of the paid month.
The fourth is coverage, and it is the one that would change a purchase. The home page presents metrics across eight platforms except LinkedIn. The capability explorer, dated September 11, 2026, answers that LinkedIn analytics is not supported and that an upgrade does not unlock it. Either the two pages describe different scopes, or one of them lags. Do not assume the web, the API and the MCP see the same thing.
Blotato alternatives
The closest comparisons are other places that hold several social accounts and publish for you.
- Postiz, from $29 a month, an open-source scheduler with its own plans and self-hosting options.
- Buffer, from $5 per channel a month, the simplest per-channel model, cheaper at two or three channels and more expensive at twenty.
- Ayrshare, from $149 a month, API-first, aimed at developers who publish on behalf of many users.
- Zernio, which we reviewed separately: 1 to 2 accounts free, then $6 per account a month up to ten, $3 up to a hundred, and X billed per action on top.
Against those, Blotato’s case is the flat plan with 20 accounts and an MCP server included. Against Ayrshare it is much cheaper. Against Buffer it is much more expensive below five channels, and better above fifteen.
Who it is for
Creators and small agencies that already publish to four or more networks, want one queue instead of five tabs, and have an agent in the loop. It is also the cheapest way we have found to give an assistant the ability to publish, provided you accept paying from the first day, since the trial does not include the key.
It is not for someone publishing to one network: Buffer costs less. It is not for someone who needs LinkedIn analytics today. And it is not for a reader looking for a writing tool: the caption generator is a template assembler, not an editor.
How we checked
Five operations, all public, all replayed on October 5, 2026.
We read the home page, the pricing page, the tools catalogue, the billing documentation, the promo page, the affiliates page, the terms and the privacy policy. We opened the Starter signup form without submitting it, and we cropped the capture so that nothing the browser may have prefilled is shown.
Two operations produced a result we can show. The free caption generator, given the subject of reducing plastic waste in a small kitchen with the professional tone, the short length, hashtags on, emoji off and a call to action, returned three captions of 168, 178 and 170 characters. The subject reappears almost unchanged, wrapped in an introduction and a call to action, and the hashtags reuse the words of the input, including #three and #ways. None of the three practical tips is developed. A second run with identical settings returned the same three texts, and the site itself explains that the tool assembles structures in the browser and hands you a prompt for an external model.
The capability explorer answered not supported for ChatGPT with LinkedIn and reading post analytics, with the note that an upgrade does not unlock that task. That is a useful answer, and a rare one.
What we did not test. No publication, no draft, no source import, no generated image or video, no export, no cancellation and no support request. The quality, the speed and the real cost per render of the paid product are unmeasured, and this review does not rate them.
What to do next
Before paying, ask the support two questions in writing, and keep the answers: does the refund window run for 14 or 30 days, and what happens to unused credits if you stop. The documentation answers both ways today.
Then take the trial with a clear intent: connect one test account, schedule a post and check the time zone, the URL and the status it reports. The trial is where you can validate the calendar and the publishing, because the API is closed until you pay.
If your use case is an agent, do the arithmetic before subscribing: at $29 all in, the first month is also the month you create the key, and the key ends the trial immediately.
FAQ
Does Blotato really publish to nine networks? Nine are announced on the home page. We published nothing, so we treat that as a claim, not a result. Check the network you need in the explorer before paying.
Is there a coupon code? The promo page states that no code is active and that the previously published one expired on September 1, 2026. We publish no code we have not tested at checkout, and we tested none here.
Can I try the API before paying? No. The documentation puts the API outside the trial, and generating a key starts billing.
Do I keep my credits if I cancel? The same documentation says both yes and no. Ask support, in writing, before you rely on either.
Sources
Sources
- https://blotato.com/pricing, read October 5, 2026
- https://help.blotato.com/settings/billing-and-credits, read October 5, 2026
- https://help.blotato.com/settings/affiliates, read October 5, 2026
- https://blotato.com/terms-of-service and https://blotato.com/privacy-policy, read October 5, 2026
- https://postiz.com/pricing, https://buffer.com/pricing and https://ayrshare.com/pricing, read October 5, 2026, for the alternatives
Update log
- October 5, 2026: page published. Prices and limits read on the company’s own pages the same date. Five public operations, no account, no payment, no publication. No promo code published.
