Minute Verdict
$69 a month buys BigSpy Starter: unlimited searches over Facebook and Instagram ads, 100 visual and feature searches a day, 50 creative downloads a day, 100 tracked creatives and one seat. The figure that decides most purchases is $159, because Growth is the first plan that reaches Google Ads, YouTube, X, TikTok and Pangle, and Starter stays on Meta. BigSpy carries 11 platforms in its offer, and only Ultimate at $499 reaches all 11, since Pinterest, Yahoo and Unity sit in the top tier alone. Paying for a year takes Starter to $588, Growth to $1,428, Scale to $3,588 and Ultimate to $4,788, which is $49, $119, $299 and $399 a month. The yearly saving is arithmetic rather than a promotion: twelve monthly payments at $69 come to $828 against $588, so the $240 is exact, as are $480 for Growth and $1,200 for Scale and Ultimate. Whether Starter is enough depends on one question, whether the advertisers you watch run on Meta only.
What BigSpy does
BigSpy is an ad library that you search by keyword, by brand or by category. It returns the creatives advertisers are running on the platforms it indexes, with the landing pages attached and the dates the campaigns started. The 11 platforms in the offer are Facebook, Instagram, Google Ads, YouTube, X, TikTok, Pangle, AppLovin, Pinterest, Yahoo and Unity.
Four parts of the product carry the plans. Visual and feature search returns creatives that resemble one you paste in, which is the use case for a buyer who wants to see a competitor’s angle rather than read its copy. Video copy recognition and video analysis are counted on their own meters, separate from searches, which is why the quota table moves so much between tiers. Tracked creatives is a saved list that persists, 100 entries on Starter and 1,000 on Ultimate. Followed pages and domains, the watchlist for named advertisers, is absent from Starter and appears at Growth with 100 entries.
The free tier is a trial in behavior whatever it is called. It gives 10 searches a day including visual and feature search, 5 video analyses a month, 3 creative to AI prompt conversions a day and 20 tracked creatives, with no creative downloads at all.
The interface is a web app. Subscriptions renew automatically and cancellation runs from Manage subscription in the account, with no contract term attached to either billing view.
On this page
What you get for the money
Both billing views were read on October 29, 2026, on the English pricing page.
| Plan | Month to month | Billed yearly | Yearly as a monthly rate | Seats | Platforms |
|---|---|---|---|---|---|
| Free | Free | Free | Free | 1 | 1 |
| Starter | $69 | $588 | $49 | 1 | 2 |
| Growth | $159 | $1,428 | $119 | 1 | 8 |
| Scale | $399 | $3,588 | $299 | 5 | 8 |
| Ultimate | $499 | $4,788 | $399 | 1 | 11 |
The yearly column is not a discount on a different product. Every plan carries the same quotas on both views, and the annual price is twelve monthly payments minus the saving printed beside it: Starter goes from $828 to $588, Growth from $1,908 to $1,428, Scale and Ultimate from $4,788 and $5,988 to $3,588 and $4,788. The saving per plan is $240, $480, $1,200 and $1,200, which is the subtraction and nothing else, so a buyer who plans to stay a year should take the yearly view and a buyer who does not should not.
Starter is narrow on coverage. Facebook and Instagram are in, AppLovin is in for e-commerce only with a limited time access label, and the other eight platforms are out. On capacity it gives unlimited searches, 100 visual and feature searches a day, 50 downloads a day, 100 video copy recognitions a month, 60 video analyses a month, 100 creative to AI prompt conversions a day and 100 tracked creatives.
Growth at $159 adds Google Ads, YouTube, X, TikTok and Pangle, which takes the plan to eight platforms, and it raises every meter: 1,000 visual searches a day, 300 downloads a day, 1,000 video copy recognitions a month, 150 video analyses a month, 500 prompt conversions a day and 500 tracked creatives. Followed pages and domains appears here at 100 entries.
Scale at $399 repeats the Growth feature set for five seats, one owner and four members, with every quota counted per seat, so five people each get the Growth capacity. Ultimate at $499 keeps one seat, adds Pinterest, Yahoo and Unity for the full 11, and raises the daily caps to 2,000 visual searches, 3,000 downloads, 500 video analyses a month and 1,000 tracked creatives.
Where it falls short
The platform count is the first thing to read twice. BigSpy names 11 platforms and only the $499 plan reaches 11. Growth and Scale reach eight, and Starter reaches two, so a reader who compares $69 against a competitor at the same price is comparing a Meta only index against a multi platform one.
The seat logic is odd at the top. Scale gives five seats and eight platforms for $399. Ultimate gives one seat and 11 platforms for $499. A team of five that needs Pinterest, Yahoo or Unity has to buy five Ultimate seats or accept the smaller platform list, and nothing on the page offers a middle path.
Video analysis is the meter that runs out first in real research. Starter allows 60 a month, which is two a day, and a competitor study that opens a landing page and reads the video behind it burns that in an afternoon. The same plan caps creative downloads at 50 a day, so a swipe file of any size has to be built slowly.
AppLovin carries a limited time access label on Starter. Coverage that is described as limited time is coverage that can end, and a media buyer who builds a workflow on app store creatives should not treat the $69 plan as a durable source for them.
Nothing on the pricing page sets an archive depth, an API, an export format or a behavior at the limit. Searches are unlimited but a visual search still consumes a daily cap, and what happens when that cap is reached is not published.
BigSpy alternatives
- Adheart, $69 a month, Adheart review
- Minea, $49 a month, Minea review
- Pipiads, $24.50 a month billed yearly, Pipiads review
The three amounts were read on the vendor pages on October 29, 2026. The Pipiads figure is its annual rate, $294 a year, on a plan that indexes TikTok and Facebook ads.
Who it is for: BigSpy
BigSpy fits an e-commerce or game advertiser whose competitors run on Facebook and Instagram, who wants volume in the search box and a free tier to confirm the catalog before paying. It also fits a team of five that can live with eight platforms, because Scale at $399 with per seat quotas beats five separate seats.
It does not fit a reader whose research depends on Pinterest, Yahoo or Unity, because those three platforms start at $499 and come with one seat. It does not fit a team that needs an API or a documented export, because neither is part of the offer. And it does not fit anyone who needs Google Ads or TikTok coverage on a small budget, since the cheapest plan that reaches them is $159.
How we checked
We did not use BigSpy. This is a research review: no account was created, no search was run, and no result from the interface was observed. Every amount, quota, seat count and platform line in this review was read on the English pricing page on October 29, 2026, in both billing views, monthly first and then yearly, with a return to monthly to confirm the first reading.
The annual totals and the yearly monthly rates are the figures printed on the page. The twelve month multiples used to test each advertised saving are our own arithmetic on those figures, and they match the saving exactly on all four paid plans. The three competitor amounts in the alternatives section were read on the vendor pages on the same day, not taken from a directory or from another review.
When this review becomes hands-on, the first two things to measure are what happens when a daily cap is reached and how far back the archive goes for a competitor page in a narrow niche.
What to do next
The coupon dates for this tool are kept on the BigSpy promo codes and coupons page, and the full table is on BigSpy pricing.
Start on the free tier and search for three competitors you already know advertise on Facebook. If they come back with their creatives and their start dates, the catalog is doing the basic job and the question becomes capacity, not coverage.
If you only need Meta, buy Starter month to month at $69 for one month and count the video analyses you actually open. Sixty a month sounds generous until a single competitor study is done. If the count holds and you plan to keep the tool for a year, switch to the yearly view at $588 and take the $240.
If you need Google Ads, TikTok or YouTube, skip Starter: Growth at $159 month to month is the entry point, and $1,428 a year is worth testing for one month first.
FAQ
How much does BigSpy cost? $69 a month for Starter, $159 for Growth, $399 for Scale and $499 for Ultimate on the monthly view. Paying for a year takes those to $588, $1,428, $3,588 and $4,788, which is $49, $119, $299 and $399 a month.
Does BigSpy have a free plan? Yes. Free gives 10 searches a day including visual and feature search, 5 video analyses a month, 3 creative to AI prompt conversions a day and 20 tracked creatives, with no creative downloads.
How many platforms does BigSpy cover? 11 in total: Facebook, Instagram, Google Ads, YouTube, X, TikTok, Pangle, AppLovin, Pinterest, Yahoo and Unity. Starter reaches two, Growth and Scale reach eight, and Ultimate reaches all 11.
Is there a limit on searches? Searches are unlimited on every paid plan. Visual and feature searches, creative downloads and video analysis are capped per day or per month, and the caps rise with the plan.
Can I cancel? Yes. Subscriptions renew automatically, and cancellation runs from Manage subscription in the account before the renewal date.
Sources
Sources
- https://bigspy.com/pricing (checked October 29, 2026, both billing views)
- https://adheart.me/en/pricing (checked October 29, 2026)
- https://www.minea.com/pricing (checked October 29, 2026)
- https://www.pipiads.com/pricing (checked October 29, 2026)
Update log
- October 29, 2026: first publication, research review, both billing views read on the same day.
